It's a colourful life
branding
2025
branding
2025
Branding design for a colour healing and counselling wellness business.
client
Michelle Searles, It's a colour life
Michelle Searles, It's a colour life
my role
Branding design, digital and print asset design
Branding design, digital and print asset design
more info
For the launch of Michelle's Colour Healing and Counselling business, It's a colour life, she asked me to create a brand that was rooted in nature as well as vibrant and colourful. I was given a starting point for the colour palette, since colour is central to her business, and asked to use flowers and plants in the logo. Michelle expressed a love for William Morris' prints, which I used as inspiration in my early ideation. As I worked through, I wanted her brand to feel modern and energetic to appeal to her target market. I tried a few approaches with the logo but landed on an intricate and symmetrical flowering bud. From there, I wanted to find a way to tie her bold brand colours to her logo, and landed on using patterns and frames as supporting assets. Overall, the bold colours and detailed illustrations are paired with clean lines and lots of white space, to create a modern aesthetic.
For the launch of Michelle's Colour Healing and Counselling business, It's a colour life, she asked me to create a brand that was rooted in nature as well as vibrant and colourful. I was given a starting point for the colour palette, since colour is central to her business, and asked to use flowers and plants in the logo. Michelle expressed a love for William Morris' prints, which I used as inspiration in my early ideation. As I worked through, I wanted her brand to feel modern and energetic to appeal to her target market. I tried a few approaches with the logo but landed on an intricate and symmetrical flowering bud. From there, I wanted to find a way to tie her bold brand colours to her logo, and landed on using patterns and frames as supporting assets. Overall, the bold colours and detailed illustrations are paired with clean lines and lots of white space, to create a modern aesthetic.
credits
Photography: Michelle Searles
3D mockups: Amazing Mockups
Photography: Michelle Searles
3D mockups: Amazing Mockups