The Emeralds & Ivy Ball
2025
2025
Event identity and asset development for the 2025 Emeralds & Ivy Ball.
client
Cancer Research UK (CRUK)
Cancer Research UK (CRUK)
my role
Concepting, illustration, website banner design, print asset design
Concepting, illustration, website banner design, print asset design
more info
The Emeralds & Ivy Ball is CRUK's flagship annual event, held in partnership with Ronan and Storm Keating and the Marie Keating Foundation. This event raises vital funds for the Cancer Awareness Roadshow. Each year, the event features a specific theme and in 2025, the chosen theme was A Night in the Emerald City, inspired the Wizard of Oz. As lead designer for the brief, I developed two concepts for the client, showing them one dreamy, playful route, and one elegant, glitzy route. Once the client chose the dreamy, playful route, I developed the concept further, building out an illustrated world for guests to enter. Each asset features a step on guests' journeys to the Emerald City, much like Dorothy embarks on a journey of her own. Throughout there are nods to their journey using devices such as a compass, map, balloon, tickets to see the Wizard, and, of course, the yellow brick road itself. In each illustration, you will see key scenes brought to life through illustration. This event raised £860,000 on the night and the creative received glowing feedback.
The Emeralds & Ivy Ball is CRUK's flagship annual event, held in partnership with Ronan and Storm Keating and the Marie Keating Foundation. This event raises vital funds for the Cancer Awareness Roadshow. Each year, the event features a specific theme and in 2025, the chosen theme was A Night in the Emerald City, inspired the Wizard of Oz. As lead designer for the brief, I developed two concepts for the client, showing them one dreamy, playful route, and one elegant, glitzy route. Once the client chose the dreamy, playful route, I developed the concept further, building out an illustrated world for guests to enter. Each asset features a step on guests' journeys to the Emerald City, much like Dorothy embarks on a journey of her own. Throughout there are nods to their journey using devices such as a compass, map, balloon, tickets to see the Wizard, and, of course, the yellow brick road itself. In each illustration, you will see key scenes brought to life through illustration. This event raised £860,000 on the night and the creative received glowing feedback.
