Cancer Research UK annual report
Cancer Research UK (CRUK) develops an annual report & accounts which is a mandatory document that all charities must create to show the use of funds. For the 2021/22 edition, the goal was to create a document that would go beyond reporting mandatory information and instead engage audiences with impact and achievements, drawing them in to read more. I developed two concepts for this brief and delivered a final piece that considered the audience and the document’s strategic goals.
Here you see my final concept and delivery, titled ‘Real people, real environments’. This concept highlights the real human impact of CRUK’s work by using imagery of people in their 'natural' environments, wherever that may be. This is complemented by block titles and a fresh use of image based infographics to demonstrate the bold nature of CRUK's purpose.
Read the full report
CREDITS
Client: Cancer Research UK (CRUK)
Photography: various (see credits in report)
Mockups: Mockupworld
Client: Cancer Research UK (CRUK)
Photography: various (see credits in report)
Mockups: Mockupworld