American Association of
Cancer Research conference
2023
Cancer Research conference
2023
Conference booth conceptual design for the 2023 American Association of Cancer Research, raising awareness of Cancer Research UK and Cancer Research Horizons.
CLIENT
Cancer Research UK (CRUK), Cancer Research Horizons
Cancer Research UK (CRUK), Cancer Research Horizons
MY ROLE
Conceptual design, behavioural and interaction design, print and digital asset design
Conceptual design, behavioural and interaction design, print and digital asset design
MORE INFO
The American Association for Cancer Research hosts an annual conference in the US that brings together the greatest minds in cancer research from all over the world. Cancer Research UK (CRUK) attends this conference to reach a global audience of researchers, research institutions, and potential partners. This brief required the development of an exhibition stand design that would be informative, engaging, and stand out against other booths at the conference.
The American Association for Cancer Research hosts an annual conference in the US that brings together the greatest minds in cancer research from all over the world. Cancer Research UK (CRUK) attends this conference to reach a global audience of researchers, research institutions, and potential partners. This brief required the development of an exhibition stand design that would be informative, engaging, and stand out against other booths at the conference.
As lead creative, I developed a concept that spotlighted CRUK’s amazing researchers. Leaning on user experience principles and audience insights, I carefully considered how every inch of space was used to optimise how people would interact with our stand and the brand that would encourage them to work with us. I also art directed a multidisciplinary team of motion designers, videographers, photographers, and copywriters to achieve a solution that surpassed client needs and increased footfall to the booth on the day.
Note: This booth features dual branding from Cancer Research UK and Cancer Research Horizons, a translational research initiative.
CREDITS
Photography: Simon Sorted
Photography: Simon Sorted