American Association of
Cancer Research conference
2023
Cancer Research conference
2023
Interactive conference space design for the 2023 American Association of Cancer Research conference, raising awareness of Cancer Grand Challenges.
CLIENT
Cancer Grand Challenges (CGC)
Cancer Grand Challenges (CGC)
MY ROLE
Conceptual design, behavioural and interaction design, print and digital asset design
Conceptual design, behavioural and interaction design, print and digital asset design
MORE INFO
The American Association for Cancer Research hosts an annual conference in the US that brings together the greatest minds in cancer research from all over the world. Cancer Grand Challenges (CGC) attends this conference to reach a global audience of researchers, research institutions, and potential partners. This brief required the development of a creative booth design and interactive screen content that would be informative, engaging, and stand out against other booths at the conference.
The American Association for Cancer Research hosts an annual conference in the US that brings together the greatest minds in cancer research from all over the world. Cancer Grand Challenges (CGC) attends this conference to reach a global audience of researchers, research institutions, and potential partners. This brief required the development of a creative booth design and interactive screen content that would be informative, engaging, and stand out against other booths at the conference.
As lead creative, I developed a design that would highlight CGC’s amazing research and global nature by getting attendees to interact with the stand. Leaning on user experience principles and audience insights, I carefully considered how every inch of space was used to optimise how people would interact with our stand and the brand that would encourage them to work with us.
