American Association of Cancer Research
Interactive environment design
Interactive environment design
The American Association for Cancer Research hosts an annual conference in the US that brings together the greatest minds in cancer research from all over the world. Cancer Grand Challenges (CGC) attends this conference to reach a global audience of researchers, research institutions, and potential partners. This brief required the development of a creative booth design and interactive screen content that would be informative, engaging, and stand out against other booths at the conference.
As lead creative, I developed a design that would highlight CGC’s amazing research and global nature by getting attendees to interact with the stand. Leaning on user experience principles and audience insights, I carefully considered how every inch of space was used to optimise how people would interact with our stand and the brand that would encourage them to work with us.
CREDITS
Client: Cancer Grand Challenges (CGC)
Client: Cancer Grand Challenges (CGC)